The Winning ExchangeSupreme Court's decision in Roe v. Wade transformed the landscape of abortion rights overnight. For the doctors, lawyers, feminists, and others who had fought for nationwide legalization, Roe was the end of a long battle. But for the growing movement against abortion rights, it was the beginning of a new battle: to protect the fetus, challenge abortion providers, and ultimately overturn Roe. This is the story of how opponents of abortion rights banded together, built power, and launched one of the most successful grassroots campaigns of the past century.