The FinWeisbrands featured in this article are partners of NBCUniversal Checkout. E! makes a commission on your purchase. Prices are accurate as of publish time. Items are sold by retailer, not E!.
The day? July 5. The occasion? National Bikini Day. The line we're recommending you celebrate with? Bromelia Swimwear. More than just a line of warm weather essentials, Bromelia is a woman-owned company that focuses on ethical sourcing, sustainable practices, and everyday empowerment.
In fact, the website refers to empowerment as Bromelia's true "mission." Per the brand, they believe that "just beneath the surface of fear lives a wellspring of limitless joy, unwavering confidence and a guided intuition that when followed, leads to a path of a life well-lived." According to Bromelia, through their vibrant and well-made swimwear (from people with fair wages!), they hope to contribute to the wearer's feeling of "authenticity" in themselves.
So, like I said: Not your average line of cheeky bikinis.
Keep reading for a few of Bromelia Swimwear's best-selling styles, and mix-and-match your new look to celebrate National Bikini Day all summer long. Or, you know, National Bikini Day today, and Hot Girl Summer all season. Whatever works!
Described by the brand as the "classic string bikini," the Gabriela "adjusts to [almost] every body type," resulting in "a customizable fit" that's a "staple" of every bathing suit collection.
Bromelia's Belo bottoms offer "a wider and thicker waistband," than their usual string styles. It's designed for "smoothing out curves and holding you tight," so you can "focus on your Vitamin D moment without giving up feeling comfortable in your skin."
With its clean seams, full lining, and SPF/UPF 50 protection, these French-cut bottoms put a sexy spin on summer wear.
"Whether you're keeping up with your tan lines, or keeping it under wraps as a bralette," states the label, their Valentina top "ensures a playful style for anyone with a less-is-more aesthetic."
For those who love to go bolder with their patterns, voila: This printed take on the Valentina top.
Described by Bromelia as a "no-fuss, all-around comfortable top designed for ease," the Bonito's twist on the classic triangle bikini top just might become your new go-to.
Soft on skin and fully-lined with adjustable side ties and ever-so-cheeky coverage, the Gabriela bottoms are a mix-and-match bikini must-have.
Laying out in the sun is so '90s. And bad for you! So check out these Dolce Glow sunless tanners and get your natural-looking glow on.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!2025-05-07 17:251225 view
2025-05-07 16:372097 view
2025-05-07 16:211464 view
2025-05-07 15:171689 view
2025-05-07 15:082006 view
2025-05-07 15:051697 view
As the U.S. Department of State proposed this week to shut down its office managing international cl
Millions of Americans struggle to afford basics like food and rent. A new study spearheaded by the C
Tarek El Moussa is on "Flip or Flop" co-star and ex-wife Christina Hall's side amid her divorce.On J